Compare products based on any combination of product features and technical specifications. Find similar and substitute products.
As a retailer, you want to give as much choice as possible to your customer. You want to know how many products exist with similar features as for a given product. You want to understand features that are making products popular and account for this factor in your merchandising planning. You want to promote the products with the right set of features. As a brand, you want to understand how comprehensive your portfolio across different price ranges and feature combinations. You want to understand how well your brand’s products are represented by retailers to cater to different segments of users.

Context: – The client wants to improve the product attributes and information about the various brands it represents – bring parity in store & online channel Our Solution: – Ginglabs associates look at various products belonging to a particular brand and assess for completeness of data; the missing data elements are plugged in and additional data enrichment undertaken Benefits:- Ensures that online shoppers see the complete data as they would in the store; also allows the brands to maximize their visibility online.